Tool focus: Video
Dealing with strong emotions
Type of tool: Video
Purpose of tool:
To demonstrate manipulation strategies used by advertising industry.
This clip is an original advert used in the 1950's for listerine mouthwash to demonstrate how fear triggers people to buy things they don't need. This is fear, uncertainty, doubt and manipulation commonly used by the advertising industry, relevant to a conflict teaching session.
A. Communication with patients:
B. Intra- & interpersonal communication (professionalism & reflection):
C. Communication in healthcare teams (professional communication):
Principles of team dynamics, Positive working atmosphere, Constructive negotiation
Your name and work address, and co-authors and addresses:Eva Doherty