Advertising agency using fear to manipulate


Tool focus: Video

Communication topics:
Dealing with strong emotions

Type of tool: Video

Language: English

Purpose of tool:
To demonstrate manipulation strategies used by advertising industry.

Brief description:
This clip is an original advert used in the 1950's for listerine mouthwash to demonstrate how fear triggers people to buy things they don't need. This is fear, uncertainty, doubt and manipulation commonly used by the advertising industry, relevant to a conflict teaching session.

A. Communication with patients:

B. Intra- & interpersonal communication (professionalism & reflection):

C. Communication in healthcare teams (professional communication):
Principles of team dynamics, Positive working atmosphere, Constructive negotiation

Access: Public

Your name and work address, and co-authors and addresses:Eva Doherty