The EACH/ICA Partnership Working Group presents a panel on the Technology Acceptance Model (TAM). Two model experts will introduce the framework, discuss extensions (UTAUT,  UTAUT2) and applications of the framework and highlight future directions for health(care) communication scholarship. If you’d like to learn more about this model and identify opportunities for integration into your own research, this panel is for you

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Kate Magsamen-Conrad is a Professor at the University of Iowa. Her award winning research addresses social injustices, aiming to affect social change. Her work is focused on affecting lives, theoretically and methodologically strong, published prolifically in prestigious journals and recognized internationally

Dr Patrik Schretzimaier is an Associated University Researcher at the Institute for Medical Informatics at UMIT TIROL – Private University for Health Sciences and Technology in Austria. His research centres on technology acceptance models (UTAUT”) in healthcare and the broader sociotechnical aspects of health information systems with a particular interest in how these systems can support the empowerment of people.

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Time shown is UK time

6pm CET, 12am EST, 9am PDT