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UID:236@each.international
DTSTART;TZID=Europe/London:20260914T090000
DTEND;TZID=Europe/London:20260914T170000
DTSTAMP:20260521T120650Z
URL:https://each.international/calendar/when-tv-teaches-health-communicati
 on-understanding-and-using-health-storylines-for-research-and-education/
SUMMARY:When TV teaches Health Communication: Understanding and Using Healt
 h Storylines for Research and Education
DESCRIPTION:Multiple scoping and systematic reviews have highlighted the ab
 ility of popular television content\, and in particular medical television
  shows\, to influence both lay person viewers and health professionals. In
  particular\, this content can influence patients’ perceptions of health
 care provider communication and also be leveraged to train clinicians in h
 ealth communication topics.\n\nThis full day course is based on this previ
 ous research and Dr. Hoffman’s experience teaching on these topics.\n\nT
 he first part of the course will include an overview of theoretical mechan
 ism that explain this influence (e.g. cultivation theory) and a summary of
  previous research in the field. Next\, the course will move into a more d
 etailed discussion of research methods commonly used in the field\, with a
  focus on content analysis\, quantitative and qualitative evaluation of vi
 ewers\, and social media data\, before detailing methods used for entertai
 nment education\, or the use of TV clips in classroom-based education.\n\n
 The second part of the course will allow participants to apply what they
 ’ve learned thus far to either creating their own research study or educ
 ational program\, with time for group feedback.\n\nLearning Objectives\n\n
 Specific learning objectives include:\n\n 	Describe the theoretical basis 
 for the influence of television storylines on health.\n 	Discuss how medic
 al television content can influence viewers’ perceptions of communicatio
 n in healthcare settings\, including both patients and providers.\n 	Demon
 strate how researchers can evaluate the influence of health storylines on 
 viewers’ health-related outcomes.\n 	Discuss how television clips can be
  used for healthcare professional education around communication topics.\n
  	Apply course content to the creation of a research or teaching protocol.
 \n\nCOURSE FACILITATOR\n\nBeth L. Hoffman\, PhD\, MPH\n\nDr. Hoffman is an
  Assistant Professor in the Department of Behavioral and Community Health 
 Sciences at the University of Pittsburgh School of Public Health. She comp
 leted her Master's in Public Health in 2019 and received her PhD from Pitt
  Public Health in May 2022.\n\nHer research focuses on the portrayal of he
 alth topics on popular television programs and health information and misi
 nformation on social media. She currently serves as Co-Investigator on an 
 NIH-funded study examining nicotine and tobacco messaging on youth-oriente
 d social media platforms\, and the Principal Investigator on a project usi
 ng data from Reddit to examine discourse around health topics featured in 
 The Pitt. Dr. Hoffman also teaches undergraduate and graduate courses on c
 ommunity health and entertainment media and health.\n\nHer research examin
 ing CPR on television has been featured by multiple news outlets\, includi
 ng The Guardian.\n\nCourse Fees:  EACH Member £75 / Non-Member £100\n\n
 To register for this course click on the button below or scan the QR code\
 n\n\n\n&nbsp\;\n\n&nbsp\;\n\n&nbsp\;\n\n&nbsp\;
CATEGORIES:ICCH Pre-conference Course
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